Way Cool Tips 'n Tricks
Why You Should Read the Innovative Expo Exhibitor Service Kit

Okay, sure you’re busy. We know that you have lots of balls to juggle. There is never enough time to do everything you want to do. But if you do just one thing, read the Exhibitor Service Kit.

Why?Save Money
• Because Sherry said so. :-)
• You’ll save money.
• You’ll get what you need, when you need it.
• Your show experience will be productive.
• You’ll reach your show objectives.

If you do not take time to read the kit now ...
• You may encounter higher costs.
• You may not be able to obtain the services and supplies that you’ll need.
• You may encounter frustrating delays and inconvenience.

Life is complicated enough! It takes less than one hour to read the Exhibitor Service Kit.  Pay particular attention to dates and deadlines. For those services and supplies that do not have printed deadlines, the sooner you place your order, the better your chances of getting exactly what you want.

Enjoy the show!

Attract With Color

Booth graphics...say it with color! Here’s a list of dominant colors and the responses/feelings they could elicit:

  • Bright Red
    exciting, energizing, sexy, hot, dynamic, stimulating, provocative, dramatic, aggressive, powerful
  • Burgundy
    rich, elegant, refined, tasty, expensive, mature
  • Orange
    fun, whimsical, childlike, happy, glowing, vital, hot, juicy, tangy, energizing, gregarious, friendly, loudColor
  • Bright Yellow
    enlightening, sunshine, cheerful, friendly, hot, luminous, energy
  • Beige
    classic, sandy, earthy, neutral, soft,
    warm, bland
  • Earth Brown
    rooted, wholesome, sheltering, masculine, woodsy, warm, durable, secure, rustic, earth, dirt
  • Deep Plum
    expensive, regal, classic, powerful, elegant
  • Lavender
    nostalgic, delicate, sweet, scented, floral, sweet taste
  • Grape
    sophisticated, sweet taste, subtle

    Source: “Pantone Guide to Communicating with Color” by Leatrice Eiseman

10 Ways NOT to Greet Attendees

It’s critical for your staff to create a welcome atmosphere that makes it appealing for attendees to want to stop at your booth. What you don’t do can be as important as what you do. The following are things you should avoid:
Woman in Chair
1. Don’t Sit.
You give attendees the impression you don’t care or you’re lazy. Attendees to your booth won’t interrupt your private time,
as they see it.Man Reading

2. Don’t Read.
You aren’t able to make eye contact with attendees as they walk by your booth.

3. Don’t Eat or Drink.
It’s just plain rude and messy. Potential customers are too
polite to bother you
when you’re eating.

 4. Don’t Ignore Attendees.

If you’re busy when someone approaches, either acknowledge him/her or try to include him/her in your conversation. If you’re talking with a booth mate, break if off immediately.Woman on Phone

5. Don’t Talk on Your Cell Phone.
Time on the phone is time away from potential prospects and tells everyone you have better things
to do.

6. Don’t Be a Border Guard.
Don’t stand where you become a barricade or block the attendees’ view of your booth. Stand near the aisle and off to the side.

7. Don’t Hand Out Literature Freely.
Your catalogs and brochures end up in a bag with everyone else’s literature. Be discriminating in who gets literature. Better yet, mail them to qualified prospects after the show.

8. Don’t Underestimate Prospects.
Get out of the habit of sizing up somebody
simply by the way they look. Qualify them,
don’t classify them.

 9. Don’t Cluster with Friends and Other Booth Personnel.

Again, this makes you look unapproachable.

10. Don’t Be a “Street Gang”.
Nobody will approach a group of strangers, it’s too intimidating. Be more approachable.

Source: www.trade-show-resources.com

10 Pre-Show Must Do's

Get prospects to your booth with these
10 fabulous tips...
Social Media
1. Use the Power
of Social Media

Announce your participation in the 2019 CAHF Expo on Facebook and other social media channels... create the buzz!

2. Make the Most of Your E-Mail Signature
Put “See you at the 2019 CAHF Expo! Booth # (insert your number here),” and the link to cahf.org in the e-mail signature of all employees.
Pre-Show Tips
3. Use Your Current
Customer List

Send CAHF a list
of customers you want to see at
your booth. If they haven’t registered yet, we’ll send them more information.
Send your list to shall@cahf.org.

4. Advertise...Advertise...Advertise!
Make sure your booth number, event name, dates & location appear on all advertisements running until show date.

Phone Friendly5. Be Phone Friendly
When callers are placed on hold, make sure they listen to your message about the products and services you’ll showcase at the expo. Include a message such as “If you haven’t already registered, ask (person you’re calling) about attending as our guest.”

6. Extend an E-Invite
Send an e-mail message to all of your current customers reminding them of your booth number, your products and services, and the benefits of coming to see you at the expo. If you can’t invite them to come as your guest, refer them to cahf.org.
Promote from Within
7. Promote from Within
Make sure all your employees know that your company will be exhibiting at the most important trade show of the year, the 2019 CAHF Expo. Everyone should be able to talk about your participation, not just staff involved in planning or attending the event.

8. Take Advantage of Other Events
If you attend any other industry functions or trade shows between now and the expo in November, make sure you talk up your participation. Know the details (Palm Springs, November 11 & 12, 2019), your booth number, and what products or services you will be showcasing.
Online Marketing
9. Put Your Web Site
to Work

Mention the event,
city, dates and booth number with a link to cahf.org.

10. Make It Personal
Pick some of your most important current and prospective customers. Have the president of your company write a personal letter to the president of their company. Talk about the 2019 CAHF Expo as an exciting opportunity for your company to promote specific products and services. Offer to invite them as your guest.