Get prospects to your booth with these
10 fabulous tips...
1. Use the Power
of Social Media
Announce your participation in the 2017 CAHF Expo on Facebook and other social media channels and... create the buzz!
2. Make the Most of Your E-Mail Signature
Put “See you at the 2017 CAHF Expo! Booth # (insert your number here),” and the link to cahf.org in the e-mail signature of all employees.
3. Use Your Current Customer List
Send CAHF a list of customers you want to see at your booth. If they haven’t registered yet, we’ll send them more information. Send your list to firstname.lastname@example.org.
Make sure your booth number, event name, dates & location appear on all advertisements running until show date.
5. Be Phone Friendly
When callers are placed on hold, make sure they listen to your message about the products and services you’ll showcase at the expo. Include a message such as “If you haven’t already registered, ask (person you’re calling) about attending as our guest.”
6. Extend an E-Invite
Send an e-mail message to all of your current customers reminding them of your booth number, your products and services, and the benefits of coming to see you at the expo. If you can’t invite them to come as your guest, refer them to cahf.org.
7. Promote from Within
Make sure all your employees know that your company will be exhibiting at the most important trade show of the year, the 2017 CAHF Expo. Everyone should be able to talk about your participation, not just staff involved in planning or attending the event.
8. Take Advantage of Other Events
If you attend any other industry functions or trade shows between now and the expo in November, make sure you talk up your participation. Know the details (Palm Springs, November 13 & 14, 2017), your booth number, and what products or services you will be showcasing.
9. Put Your Web Site
Mention the event, city, dates and booth number with a link to cahf.org.
10. Make It Personal
Pick some of your most important current and prospective customers. Have the president of your company write a personal letter to the president of their company. Talk about the 2017 CAHF Expo as an exciting opportunity for your company to promote specific products and services. Offer to invite them as your guest.